Why do they call footballers wives wags?
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There is no obvious answer why footballers wives are called wags.
The wives and girlfriends of well-known football players, first the England national football team, were the target audience for the phrase, which was first popularized by the British tabloid press.
Despite the fact that it was sometimes used before to the 2006 FIFA World Cup, the phrase became widely used because of Victoria Beckham and Cheryl Cole. Since then, the term has been employed by various media outlets in other nations to refer to female companions of athletes in general.